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SCRANTON, PA—AZEK Building Products today announced that it has won a Hanley Wood “Gold” Brand Builder Award for Best Website Marketing Strategy, related to an integrated marketing campaign entitled “Your Deck, Your Masterpiece” launched in the Northeast in May 2014. Hanley Wood, a premier building, construction and design publisher and marketing company, presented the awards at the Brand Builder Awards dinner on Sept. 10 during their 2014 Foundations Conference.
Recognizing the most innovative and effective marketing campaigns throughout the residential and commercial design and construction industries, the Brand Builder Awards recognized companies that have executed campaigns that generate sales, motivate buying behavior and inspire customer loyalty in 22 categories.
“Hanley Wood is one of the most prestigious media and marketing companies in the industry and we are honored to receive their recognition as a Gold brand builder,” said Jason Grommon, President, CPG Building Products. “The award also reinforces that our integrated approach to AZEK’s brand messages are effectively reaching our target audiences and enhancing our website presence.”
AZEK’s award-winning multi-level campaign targeted nine Northeastern states from New Jersey and Eastern PA through New England, utilizing billboards, radio and email blasts along with dealer tagged radio ads to reach customers with reinforcing messages. With the goal of driving web traffic to AZEK.com and to AZEK dealers, success for the target month of May 2014 was based on web traffic increases and email click-to-open rates for the email blast, both of which greatly exceeded national averages.
Entries for the 2014 Brand Builder Awards were reviewed by a jury of experts in all areas of marketing. The jury reviewed entries and rated them based on a pre-determined set of criteria, which were established prior to the call for entries. The criteria may be reviewed online at http://www.brandbuilderawards.com.
AZEK Building Products manufactures home building materials under two divisions: TimberTech® and AZEK Exteriors®. TimberTech offers a premium portfolio of capped polymer and capped composite decking – as well as railing, porch, lighting and paver products – while AZEK Exteriors manufactures distinctly unique trim and moulding. Together the brands present homeowners, builders, architects, dealers and contractors with a comprehensive suite of first-rate products that are long lasting, sustainable alternatives to wood. AZEK is headquartered in Chicago, IL (with plants in OH and PA) and also owns Minneapolis-based Ultralox railing systems.