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SCRANTON, PA—CPG Building Products today announced Y&R Midwest as the new advertising agency of record for its two premier, exterior building products brands, AZEK Building Products and TimberTech. The new partnership will build upon the momentum of previous campaigns that have positioned AZEK and TimberTech as leaders in low maintenance trim, decking, railing, mouldings, unique recycled landscaping pavers and deck lighting.
“This is our next step in the development of two of the industry’s fastest growing brands,” said Jason Grommon, President, CPG Building Products. “We believe Y&R Midwest is well suited to help us elevate and strengthen AZEK and TimberTech’s brand recognition. As the leaders in PVC and composite decking technology, we are excited to have Y&R Midwest help us spread the word about all of our low maintenance exterior products and outdoor living solutions to consumers and beyond.”
“We are happy to partner with the team at CPG Building Products, especially at this exciting stage of their growth as they continue to innovate and lead the category of low maintenance building materials,” said Kary McIlwain, President at Y&R Midwest. “Our teams have similar philosophies and work ethics. We're not afraid to roll up our sleeves and work together to identify opportunities and then develop creative solutions that achieve results. We look forward to a long and fruitful partnership with the AZEK and TimberTech brands.”
CPG Building Products will begin working with Y&R Midwest immediately on brand strategy, creative, along with media planning and buying.
CPG Building Products was assisted with the agency review by Pile & Company of Boston, MA.
AZEK Building Products manufactures home building materials under two divisions: TimberTech® and AZEK Exteriors®. TimberTech offers a premium portfolio of capped polymer and capped composite decking – as well as railing, porch, lighting and paver products – while AZEK Exteriors manufactures distinctly unique trim and moulding. Together the brands present homeowners, builders, architects, dealers and contractors with a comprehensive suite of first-rate products that are long lasting, sustainable alternatives to wood. AZEK is headquartered in Chicago, IL (with plants in OH and PA) and also owns Minneapolis-based Ultralox railing systems.