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SKOKIE, IL— CPG Building Products announces that Julia Fitzgerald has joined the CPG Executive Leadership team as Chief Marketing Officer, overseeing the AZEK and TimberTech brands. Her main responsibilities will be strategic development of branding and marketing initiatives, market research, consumer advertising, channel strategy, pricing, digital and social media, and integrated communications.
Fitzgerald will work closely with senior company leaders to develop marketing strategies that accelerate AZEK and TimberTech brand growth and product awareness with key audiences. She will also help to implement comprehensive product launches through effective brand building, digital and channel strategies.
Prior to joining CPG, Fitzgerald held key marketing leadership positions in consumer-based product companies. Most recently, as Sylvan Learning’s Chief Marketing Officer, Fitzgerald repositioned Sylvan from a heritage tutoring brand to a premier education brand, as well as implemented digital marketing platforms and integrated campaigns to attract new customers on national and local levels. She also previously served as Chief Digital Engagement Officer and Chief Marketing Officer at Sears Holding Company for their Toys, Seasonal, Outdoor Living, and Fitness businesses implementing social media strategies, digital media, mobile initiatives and promotions. Previous to that role, Fitzgerald served as Senior Vice President - Marketing with Vtech, a $1.5 billion conglomerate in phone systems and educational toys, where she drove high-growth marketing initiatives.
Fitzgerald, who holds an MBA in Marketing/International Business from Northwestern University's Kellogg School of Management and a Bachelor of Science in Business from The Ohio State University, was named one of Brand Innovators' Top 50 Women in Brand Marketing in 2013. She will be based in the corporate headquarters in Skokie, Illinois.
AZEK Building Products manufactures home building materials under two divisions: TimberTech® and AZEK Exteriors®. TimberTech offers a premium portfolio of capped polymer and capped composite decking – as well as railing, porch, lighting and paver products – while AZEK Exteriors manufactures distinctly unique trim and moulding. Together the brands present homeowners, builders, architects, dealers and contractors with a comprehensive suite of first-rate products that are long lasting, sustainable alternatives to wood. AZEK is headquartered in Chicago, IL (with plants in OH and PA) and also owns Minneapolis-based Ultralox railing systems.