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SKOKIE—CPG International, a leader in premium, low maintenance, exterior building products, announced today the hiring of former Owens Corning executive Joe Ochoa as President of its AZEK® Building Products unit.
Ochoa spent the last 15 years of his career at Owens Corning, a $6 billion company, in various roles. Most recently, he was vice president of strategic marketing for the Roofing and Asphalt division, and served on the operating committee and as an officer of the company. Prior to that, he was vice president and general manager of the Engineered Insulation Systems (EIS) business; vice president and general manager of the Foam Insulation division; and general manager of the Latin America division.
“Joe Ochoa is a major player in the home and building products industry and we are thrilled to bring him on board to lead the AZEK unit of our business,” said Jesse Singh, CEO of CPG International. “In his role, he will provide overall strategic direction and leadership for AZEK Building Products to aid in bringing the organization to the next phase of growth.”
Ochoa will also have responsibility for financial planning and management activities to lead the organization’s profitability and performance.
Prior to Owens Corning, Ochoa served as vice president of technology for Servicelane, where he established a national network for home maintenance with Lowe’s Home Improvement Center as a key partner.
Ochoa also co-founded Fifth Gear Media, where he laid the foundation for the profitable company to merge to form Luminant Worldwide Corp., which had a successful IPO. Before Fifth Gear Media, Ochoa held a variety of leadership positions with Frito-Lay (part of the Pepsico Company), Procter & Gamble, and AT Kearney.
Ochoa earned a master of business administration degree from the Stanford University Graduate School of Business as well as a bachelor’s of business administration degree from the University of Texas.
“AZEK is a leader in the premium building products industry and its products are second to none, which is why the brand has enjoyed incredible success in the category,” said Ochoa. “I am eager to lend my expertise in the industry to take the AZEK brand to the next level.”
AZEK Building Products manufactures home building materials under two divisions: TimberTech® and AZEK Exteriors®. TimberTech offers a premium portfolio of capped polymer and capped composite decking – as well as railing, porch, lighting and paver products – while AZEK Exteriors manufactures distinctly unique trim and moulding. Together the brands present homeowners, builders, architects, dealers and contractors with a comprehensive suite of first-rate products that are long lasting, sustainable alternatives to wood. AZEK is headquartered in Chicago, IL (with plants in OH and PA) and also owns Minneapolis-based Ultralox railing systems.