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AZEK Building Products—the parent company of TimberTech and a leader in low-maintenance, durable, outdoor building materials—has won three 2017 Golden Bridge Awards. Honors include Gold for the Best Live Event and Best Product Launch Video, and Silver for the company’s 3D Deck Designer App for iPad.
All three awards acknowledged AZEK Building Products’ marketing team’s exceptional work for multiple campaigns. The Best Live Event honored the “Best Decks Tour," an experiential initiative where the company connected with local contractors, dealers and customers in California. They outfitted a truck covered completely out of AZEK and TimberTech materials to drive awareness, consideration, and use of the brand’s products.
“We spent 60 days traveling California and visiting with potential customers during our Best Decks Tour,” said Elizabeth Mackey, Director of Channel Marketing at AZEK Building Products. “In total, the tour exposed AZEK and TimberTech products to thousands of contractors. We are excited to receive recognition for this major event.”
The Gold Award for Best Product Launch Video honored the company’s time-lapse video of a San Francisco rooftop deck build. The video introduced the launch of the brand’s Impression Rail in Bronze, and featuring interviews about the building’s rooftop installation process. The company’s app was also recognized with a Silver Award. The 3D Deck Designer app for iPad allows homeowners to customize their virtual dream deck made from a full suite of AZEK and TimberTech decking, rail, and lighting products.
“Both the video and app were major projects that our marketing team worked diligently on to raise AZEK awareness,” said Lisa Collins, Senior Director of Digital Marketing at AZEK Building Products. “We are constantly looking for ways to increase our presence digitally, and to offer both contractors and homeowners exciting and new ways to learn about engage with our brand online and on the go.”
The coveted 9th annual Golden Bridge Awards recognizes the world’s best including innovations, products and services, best deployments, marketing, and more from every major industry in the world. Winners were honored in San Francisco on Monday, September 18, 2017 during the annual Red Carpet Golden Bridge Awards Ceremony.