SKOKIE, IL—AZEK, a CPG Building Products brand with more than 30 years of experience engineering and manufacturing premium, low maintenance exterior building products, is launching its award winning app on the Google Android platform.
The free app, developed by augmented reality experts Marxent Labs, allows homeowners and contractors the ability to see AZEK Deck, Rail and Siding products on a home in realistic 3D Virtual Reality (VR) or Augmented Reality (AR) view. Customers can use the cutting edge technology to personalize a house, rotate it 360 degrees, change product colors, and zoom in and out to review design quality. For an even more personalized experience, users can download a visualization marker from the website (< a href="/inspiration/azek-tablet-apps">www.azek.com/inspiration/azek-tablet-apps), scan it with the app, then use the app to customize deck planks and add rail segments to “see” how a new AZEK Deck and Rail would look on the back of their own home.
“The AZEK App has been a huge hit since it debuted on Apple in 2014 and now we’re excited to bring it to additional fans and users on the Android platform,” said Teresa Arnold, senior director, digital marketing at CPG Building Products. “Contractors and customers alike love seeing how they can visualize their AZEK Deck and Rail design in their backyard. It allows them to imagine those special family moments they’ll be able to enjoy on their new deck for years to come.”
The Apple version of the AZEK app was named one of 2015’s Top 10 Best Augmented Reality Campaigns according to Rick Mathieson’s GenWow®Awards. The GenWow Awards highlight brands for standing out with forward-thinking technology applications. Other winners for 2015 include top iconic brands such as Snickers, Microsoft, Universal Studios, Lexus and Toys ‘R Us.
“AZEK products live at the intersection of science and style,” added Arnold. “The launch of the AZEK app on the Android platform reaffirms our commitment to our industry-leading Decknology™ and is designed to ensure more customers can explore our products.”
Marxent’s VisualCommerce™ technology powers the AZEK App, making it possible for homeowners to visualize their design choices before buying. VisualCommerce replaces the need for showrooms and samples, enormously simplifying the process for both consumers and retailers.
Download the new AZEK Android App from Google Play.
About AZEK® Building Products
AZEK Building Products manufactures home building materials under two divisions: TimberTech® and AZEK Exteriors®. TimberTech offers a premium portfolio of capped polymer and capped composite decking – as well as railing, porch, lighting and paver products – while AZEK Exteriors manufactures distinctly unique trim and moulding. Together the brands present homeowners, builders, architects, dealers and contractors with a comprehensive suite of first-rate products that are long lasting, sustainable alternatives to wood. AZEK is headquartered in Chicago, IL (with plants in OH and PA) and also owns Minneapolis-based Ultralox railing systems.
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