SKOKIE, IL AND DAYTON, OH —AZEK Building Products®, a leader in the development of premium, low maintenance exterior building products, and Marxent, the leading provider of virtual reality (VR) and augmented reality (AR) for enterprise retailers and manufacturers, have launched the AZEK® Deck Designer tool to help homeowners and contractors visualize their dream deck designs. AZEK will be providing demos of the tool at the 2017 International Builders’ Show in Orlando from January 10th – January 12th at Booth #W6371.
Inspired by the wide selection of AZEK and TimberTech premium decking solutions, and powered by Marxent’s 3D platform for products and spaces, VisualCommerceTM, the Deck Designer helps users create, revise and save as many interactive designs as they want before making a final purchase decision. Users can choose from hundreds of different design options to personalize their deck with easy-to-use tools that put the latest trends at their fingertips. They can then see their design in a variety of high quality 3D environments and receive a list of required tools and construction tips, a deck part identification glossary, components and materials cut list and an installation checklist.
“AZEK and TimberTech are natural choices when investing in a new, high-performance deck made with premium materials,” said AZEK Building Products CMO Julia Fitzgerald. “By giving homeowners the ability to visualize all the design possibilities including lighting, railings and color choices, customers have greater confidence in their decisions and walk away with more satisfaction in the final product.”
The AZEK Deck Designer launch comes after the company has seen success with AZEK and TimberTech’s existing apps. This next evolution is a platform that puts intuitive design tools at every customer’s fingertips. They can use the design tool in the latest version of their web browser at home, or download the app to visualize their deck on their mobile phone or tablet while on the go.
“The customer experience behind the AZEK Deck Designer is forward-thinking and innovative, with sleek, photo-real graphics making it possible for users to see their design choices up-close,” said Beck Besecker, CEO and Co-Founder of Marxent. “It’s a great example of how advanced 3D product visualization is designed to help contractors communicate and estimate projects for homeowners, all with the end goal of helping buyers to have total confidence in their product choices.”
About AZEK® Building Products
AZEK Building Products manufactures home building materials under two divisions: TimberTech® and AZEK Exteriors®. TimberTech offers a premium portfolio of capped polymer and capped composite decking – as well as railing, porch, lighting and paver products – while AZEK Exteriors manufactures distinctly unique trim and moulding. Together the brands present homeowners, builders, architects, dealers and contractors with a comprehensive suite of first-rate products that are long lasting, sustainable alternatives to wood. AZEK is headquartered in Chicago, IL (with plants in OH and PA) and also owns Minneapolis-based Ultralox railing systems.
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