SKOKIE, IL— TimberTech, a CPG Building Products brand and leader in high-performance decking is unveiling its new Tropical Collection at the 2016 National Association of Home Builders’ (NAHB) International Builders’ Show (IBS) from January 19 – 21, 2016 in Las Vegas.
Leveraging outdoor living trends and consumer market research, the company will debut this re-designed collection which features rich colors and textures inspired by beautiful, reclaimed wood. In recent independent consumer testing, the new Tropical Collection colors were preferred nearly 4:1 over the competition.
Designed to provide builders and homeowners with best-in-class finishes, the Tropical Collection showcases a vividly stunning array of color options. The new colors are:
- Antique Palm™– a deep, rustic brown with subtle streaking
- Caribbean Redwood® – a beautiful balance of rich red and warm brown with darker color variegations
- Antigua Gold™ – an exotic, golden brown with natural streaking
- Amazon Mist™ – a contemporary mid-tone gray with warm undertones of soft blonde and deep brown
“We are always looking to stand out in the marketplace, and we recognized a need to create new color options as part of our updated and simplified product line,” said Jason Grommon, President of CPG Building Products. “The new Tropical Collection offers consumer preferred color and style selections within our TimberTech brand of capped wood composite decking.”
Along with the Tropical Collection, TimberTech’s decking line also includes the Terrain Collection and the Legacy Collection. This three-tiered approach is intended to help dealers carry the best options at three price ranges, while making the purchasing process simplified for homeowners.
TimberTech decking is the only premium wood composite decking that is capped with a protective polymer on all four sides. This means that even the board’s back side resists staining, rotting, cracking, and moisture absorption. According to CPG Building Products Chief Marketing Officer Julia Fitzgerald, “We are proud to say that the TimberTech brand has your “back side” covered and that we don’t cut corners. Our top-of-the-line decking offers low-maintenance and high-quality options that contractors prefer because of its durability, and that homeowners desire because of its beautiful appearance.”
All TimberTech® decking is highly durable and easy to maintain. Confident in quality, all TimberTech decking also comes with a 25-Year Limited Residential Warranty and 25-Year Fade & Stain Limited Warranty. To ensure the best installation, TimberTech decking is designed to work with its hidden fastening options, FUSIONLoc®, CONCEALoc®, Cortex®, or its color matched face fastener, TOPLoc™.
It’s easy to see if one of the new TimberTech Tropical Collection colors is right for your new deck project. Simply use the TimberTech App to visualize the perfect deck on the back of your house. This state-of-the-art, augmented reality app offers a forward-thinking approach to deck visualization by placing the design and color options directly in the homeowner’s palm.
To see all the new TimberTech decking products, or a demo of the new TimberTech App, visit Booth C2115 at IBS.
About AZEK® Building Products
AZEK Building Products manufactures home building materials under two divisions: TimberTech® and AZEK Exteriors®. TimberTech offers a premium portfolio of capped polymer and capped composite decking – as well as railing, porch, lighting and paver products – while AZEK Exteriors manufactures distinctly unique trim and moulding. Together the brands present homeowners, builders, architects, dealers and contractors with a comprehensive suite of first-rate products that are long lasting, sustainable alternatives to wood. AZEK is headquartered in Chicago, IL (with plants in OH and PA) and also owns Minneapolis-based Ultralox railing systems.
Two x Four
Public Relations Director