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News & Events

AZEK Building Products’ Virtual Reality iPad App Adds Realistic 3D Deck and Rail Visualizer

January 19 2015
News News & Events 2015

SCRANTON, PA—AZEK Building Products has enhanced its industry-changing 3D iPad App with a realistic Deck & Rail design feature that allows a user to utilize augmented reality to envision their deck and rail creations on the back of their homes or in their own backyards. The free app uses a “visualization marker,” downloadable at www.azek.com/inspiration/azek-tablet-apps, to allow a user to customize each design with various AZEK Deck and Rail products, colors and even baluster infills. The result is a virtual, 3D image of what the new deck will look like; in the exact space it will be built.

Originally introduced in July 2014, the AZEK iPad App now offers two different 3D Augmented Reality visualization options. In the original 3D feature, a user customizes a single-family home by choosing deck and porch colors, railing profiles and colors, and even selecting paver colors and designs for the walkway and driveway. In the latest update, the new feature allows a user to actually “build” a deck by placing the marker at the desired deck location on the back of their home or outside area. The marker activates the software and, with a touch of the screen, the user can add deck boards and desired railing profiles in any chosen color and with any infill - cable, composite, aluminum or glass. The result is a 3D image that allows the user to “see” the finished deck as it would appear in the chosen location.

With realistic, stunning, close-up views of decking colors and textures, this app takes 3D to a level far beyond any other visualization tool on the market. And, zooming in and out for a better view is as simple as changing your distance to the marker. The app is easy and straight-forward to use, with results that make it easy for a homeowner to see and select the best products.

After the design is completed, photos of the dream outdoor living space can be saved and shared with friends. Visit the Apple App store today to download the free AZEK iPad App or visit www.azek.com/inspiration/azek-tablet-apps

The AZEK iPad app also includes 2D videos and photos, including several images for visualizing outdoor trim, mouldings, porch, and paver areas. For a brief video on how the AZEK App works, go to http://youtu.be/SGX0n8qO_8s.

About AZEK® Building Products

AZEK Building Products manufactures home building materials under two divisions: TimberTech® and AZEK Exteriors®. TimberTech offers a premium portfolio of capped polymer and capped composite decking – as well as railing, porch, lighting and paver products – while AZEK Exteriors manufactures distinctly unique trim and moulding. Together the brands present homeowners, builders, architects, dealers and contractors with a comprehensive suite of first-rate products that are long lasting, sustainable alternatives to wood. AZEK is headquartered in Chicago, IL (with plants in OH and PA) and also owns Minneapolis-based Ultralox railing systems.

Media Contact

Two x Four
Natalie Boscia
Public Relations Director
773-317-1088
press@azekco.com