SKOKIE, IL—AZEK® Building Products has launched its new campaign just in time to help kick off the winter blues, inspire new visions of glorious decks and encourage consumers to seek out the brand that is #1 in premium decking.
The campaign builds on consumer insights related to common frustrations about exteriors and the rewards many of us seek when getting out on our deck to enjoy every minute of excellent weather. Like going barefoot, not worrying about splinters and relaxing on the deck instead of sanding and staining every year. AZEK® & TimberTech® decking doesn’t splinter, requires little to no upkeep and comes with a robust 30-year Limited Fade & Stain warranty.
The efforts also highlight AZEK Building Products’ industry-leading collection of 35 beautiful colors. New this year are Coastline™, Weathered Teak™ and English Walnut, in AZEK’s Vintage Collection® and Espresso, Sapele™ and Whitewash Cedar™ in TimberTech’s Legacy Collection.
“We’re excited about celebrating Spring and sharing the amazing stories around AZEK Building Products decking,” said Jeanine Gaffke, CMO of AZEK Building Products. “Our team has worked hard to listen to what delights our consumers and contractors and are poised to build an entire company that is making homes more beautiful and functional.”
The campaign launches nationwide today across TV, print, radio, and a broad range of social media channels.
Get inspired at AZEK.com
About AZEK® Building Products
AZEK Building Products manufactures home building materials under two divisions: TimberTech® and AZEK Exteriors®. TimberTech offers a premium portfolio of capped polymer and capped composite decking – as well as railing, porch, lighting and paver products – while AZEK Exteriors manufactures distinctly unique trim and moulding. Together the brands present homeowners, builders, architects, dealers and contractors with a comprehensive suite of first-rate products that are long lasting, sustainable alternatives to wood. AZEK is headquartered in Chicago, IL (with plants in OH and PA) and also owns Minneapolis-based Ultralox railing systems.
Two x Four
Public Relations Director