SKOKIE, IL—AZEK, a CPG Building Products brand with more than 30 years of experience manufacturing and marketing premium, low maintenance exterior building products, will introduce four new colors within the stylish AZEK Deck line during the 2016 International Builders’ Show (IBS) taking place January 19 – 21, 2016 in Las Vegas.
The leading brand of capped polymer decking will unveil four new colors from the popular Harvest and Arbor Collections during the show. Color choices are made based on the latest consumer trends within outdoor living, home décor and extensive consumer preference testing. The new color additions are:
- · Harvest Collection®
- Island Oak™ – a fashion-forward, mid-gray tone
- Autumn Chestnut™ – a versatile medium brown shade with warm highlights
- · Arbor Collection®
- Brazilian Walnut – a rich, variegated brown with warm undertones
- Mountain Redwood™ – a dramatic red with a subtle brown influence
Additionally, the AZEK Vintage Collection®, introduced in 2015, was recently selected 3:1 over other competitive options in consumer preference testing. An independent research team conducted head to head polls where homeowners could view AZEK Vintage versus another widely available competitor. Overwhelmingly, the consumers preferred the AZEK Vintage color options. Additional feedback was used to optimize the entire AZEK Deck line-up into a stunning product line of good, better and best options based on consumer preferences.
“Through careful research, we examine our portfolio to determine the best products we can bring to market. Delivering a product that dealers want to stock and contractors want to work with was our ultimate goal,” Grommon said. “We carefully chose the colors for all of the collections based on consumer preference, and we have been re-engineering the entire decking line to offer the industry’s best warranties. We are thrilled with our innovations for AZEK Deck and can’t wait for these products to hit the market.”
“Our product management, engineering and production teams all work incredibly hard to maintain our fashion and style leadership position in the industry,” says Chief Marketing Officer, Julia Fitzgerald. “We know that the best dressed homes wear AZEK products and we are committed to providing the highest quality products possible.”
To see all the new AZEK Deck products, visit Booth C2115.
About AZEK® Building Products
AZEK Building Products manufactures home building materials under two divisions: TimberTech® and AZEK Exteriors®. TimberTech offers a premium portfolio of capped polymer and capped composite decking – as well as railing, porch, lighting and paver products – while AZEK Exteriors manufactures distinctly unique trim and moulding. Together the brands present homeowners, builders, architects, dealers and contractors with a comprehensive suite of first-rate products that are long lasting, sustainable alternatives to wood. AZEK is headquartered in Chicago, IL (with plants in OH and PA) and also owns Minneapolis-based Ultralox railing systems.
Two x Four
Public Relations Director