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SKOKIE, IL—The AZEK® Company, the industry-leading manufacturer of beautiful, low-maintenance residential and commercial building products, has named Jeanine Gaffke as the company’s new chief marketing officer.
Gaffke will oversee the planning, development and execution of AZEK® Building Products’ marketing and advertising initiatives. Her primary responsibilities include strategic development of branding, market research, consumer advertising, channel strategy, pricing, digital, social media and integrated communications.
“We are thrilled to welcome Jeanine to our growing and motivated executive team at a pivotal time for our company,” said Jesse Singh, CEO of The AZEK Company. “Jeanine will play an integral role as we build our AZEK Building Products premium brand portfolio and provide new offerings to our customers.”
Prior to joining The AZEK Company, Gaffke was vice president of marketing and business development at Emerson, where she led Emerson’s organic growth initiatives, marketing, communications and digital efforts for the company’s Commercial and Residential Solutions division. Gaffke has also held a variety of leadership positions at Sealed Air Corporation, The Hershey Company and Ariel Investments.
“I am excited about what is happening at The AZEK Company. We have a solid portfolio, great stories to tell and a terrific network of dealers and contractors who help our products make a difference in the lives of people every day,” said Gaffke. “As Chief Marketing Officer, I couldn’t be happier about this chance to bring these stories to life and explore the amazing future ahead of us."
AZEK Building Products manufactures home building materials under two divisions: TimberTech® and AZEK Exteriors®. TimberTech offers a premium portfolio of capped polymer and capped composite decking – as well as railing, porch, lighting and paver products – while AZEK Exteriors manufactures distinctly unique trim and moulding. Together the brands present homeowners, builders, architects, dealers and contractors with a comprehensive suite of first-rate products that are long lasting, sustainable alternatives to wood. AZEK is headquartered in Chicago, IL (with plants in OH and PA) and also owns Minneapolis-based Ultralox railing systems.