SKOKIE, IL— TimberTech®, a CPG Building Products brand and leader in high-performance decking and railing, is launching a new app on the Google Android platform on April 30, 2016.
The free app, developed by augmented reality experts Marxent Labs, offers homeowners and contractors the ability to visualize TimberTech decking and railing products in realistic 3D Virtual Reality (VR) or Augmented Reality (AR) view. Customers can use Marxent’s cutting-edge VisualCommerce™ technology to personalize a house, rotate it 360 degrees, change product colors and zoom in and out to review design quality. While VisualCommerce doesn’t completely replace the need for showrooms and samples, it enormously simplifies the decision-making process for both consumers and retailers. Plus, contractors will be better able to plan their projects by seeing how TimberTech products look on a home and gaining customer buy-in before they begin work.
“The TimberTech iPad app has been a major success since we launched it last summer, with more than 6,000 downloads,” said CPG Building Products chief marketing officer Julia Fitzgerald. “Now that the TimberTech app will be available for Android users, we’re excited for more homeowners and contractors to have the opportunity to visualize TimberTech deck and rail on their homes to ensure a more efficient and streamlined design process.”
The app isn’t the only recent innovation for TimberTech. In January, the brand launched its new Tropical Collection, capped wood composite options that offer a warm, natural hardwood style and authentic graining. The four new colors – Antique Palm™, Caribbean Redwood®, Antigua Gold™and Amazon Mist™ – will all be available to use in the new Android app.
“We are always looking for new and exciting ways to engage with our loyal contractors and the knowledgeable homeowner who sees the value of installing a TimberTech deck,” Fitzgerald added. “The app makes it so simple – and fun – to select the ideal products for a dream deck, giving the homeowner piece of mind and the contractor confidence that everything will turn out beautifully.”
About AZEK® Building Products
AZEK Building Products manufactures home building materials under two divisions: TimberTech® and AZEK Exteriors®. TimberTech offers a premium portfolio of capped polymer and capped composite decking – as well as railing, porch, lighting and paver products – while AZEK Exteriors manufactures distinctly unique trim and moulding. Together the brands present homeowners, builders, architects, dealers and contractors with a comprehensive suite of first-rate products that are long lasting, sustainable alternatives to wood. AZEK is headquartered in Chicago, IL (with plants in OH and PA) and also owns Minneapolis-based Ultralox railing systems.
Senior PR Account Manager
970.963.4873 ext 208